Whether You Think You’re Ahead Or Behind, You’re Right (And Why It Really Doesn’t Matter)
Starting and running your own business can be a sobering experience and push ALL your buttons of ânot good enough-nessâ…
- âIâm rubbish at managing moneyâ
- âI hate selling anythingâ
- âI donât know enough about X, whoâd listen to me?â
- âSelling myself? Iâd rather gouge my eyes out with a blunt instrument!â
- âIâm not good at anything business-y. I just want to create and make stuffâ
People have different ways of dealing with this uncomfortable feeling of not-good-enough-itisâŠ
- They fake it till they make it – giving an impression itâs all going great when under the surface it feels anything but.
- They hide away â telling themselves theyâll do X when Y (and then do absolutely nothing).
- They âqualificationâ the hell out of it â getting as many qualifications as they can to feel more confident.
- They push though it â working their a$$es off, harder than anyone else to prove to themselves (and anyone else looking) that they are indeed good enough and no-oneâs going to prove otherwise, dammit.
The sobering and simultaneously cheering thought is that this happens to us all, at various different points in our journey; no matter how experienced or how far along the path we are.
Itâs easy to look behind us, at people weâve passed along the way, and think:
âOh well, Iâm well ahead of them, what can I possibly learn from them now?â but, in my experience, this is when we instantly lose. There is something we can still learn from everyone.
I consider myself pretty experienced when it comes to business â starting one, running one, growing one, ending one (or several!) and supporting hundreds of other people to do the same in my career â so Iâve felt somewhat confident in my ability to help my ĂŒber talented 10 year old daughter âmake the mostâ of her creative talent (my words, my goals, not hers!). Except the brutal truth is that she doesnât need my help. AT ALL.
As I watch her navigate the creation and sharing of her own creative work on not one but two instagram accounts, I am struck by what she, intuitively, seems to just âgetâ about what sheâs doing. Hereâs what sheâs getting right â and they are lessons for us all!
If youâre not going to plan, at least know what youâre aiming for…
For Mali, thereâs no detailed plan (and as a strategist this fills me with horror!). She loosely knows what she wants to do and she probably canât really articulate it more than âI want to create a comic book (or lots of them)â. Thatâs clearly all she needs to know for now, and it guides her decisions and actions perfectly well!
If the thing stopping you from starting or from taking the next step whatever that may be, is that you donât have a plan and have no idea where to start or how to do one, all you really need to know, for now, is this: Where/what do you want to get to?
Share the journey and process…
Iâve long been a passionate advocate of sharing your journey as you do your own thing; it is such a natural, powerful and simple way to build an audience and community by sharing your own experience, and the ups and downs of the journey.
Mali isnât afraid to share her creative process â to include sketches, works-in-progress and ask questions and request input from her followers. Not only does it show her skill and confidence in her abilities, it also shows her vulnerability and willingness to show up and be seen, finished article or not.
If youâre reluctant to share your journey and process, consider how you feel about others doing this; if itâs ok for them, why not for you? (Pay attention to the answers which may bubble up for you here, they could easily be a blind spot đ )
Watch and learn, experiment & playâŠ
As adults, weâre so fixated on showing up â as the âprofessionalâ, as the all-knowing guru, as the qualified, certified expert â that we forget the power of not having to present ourselves in this way â of being able to show up and be seen even when weâve NOT âbeen there, done itâ, and weâre not âall sortedâ.
We forget the power of watching and learning on our own without having to take a course or get the certificate; we forget the power of playing and experimenting on our own without having to be guided or shown the way; and we forget the power of being free to show up, be seen AND stand out WITHOUT the veneer we think we have to create to be (seen as) âgood enoughâ.
A few months ago Mali was a total beginner to Instagram. Since then sheâs watched, learned, tried and applied, and is now a far more consummate Instagram user than I am (or her father for that matter!). She isnât afraid to experiment, play and have a go; uncrippled by perfectionism and curious about what other people are doing, sheâs free to figure out what works for her without anyone having to tell or even show her.
Where are you no longer allowing yourself to play and explore, too focused on showing up as perfect/professional/sorted? What if it was 100% ok to be YOU â wherever you are on the journey right now â and the value that you bring in being you, right now, is good enough?
Create out loud, unapologetically…
As adults, many of us had our creativity stifled in childhood and when it came to choosing a career path; channeled into more âproductiveâ or more âprofitableâ fields, we lost touch with our creative beings. Itâs not been ok to create for creating sake, it has to have a purpose. I call BS.
Since the age of 4, Mali has spent hours every day creating. It helps that sheâs home educated and hasnât had to fit into the school system, spend hours learning how to read, spell or write (sheâs effectively picked this up and taught herself and is no further behind â or ahead â than similar-aged children) and instead has been able to practise and hone her natural creative talent. And not only has this developed and nurtured her creative talents, itâs enabled her more practical, logical, left-brained skills to develop too, unrestrained by rules and applied when needed.
What still stops you from creating out loud? Where are you still being held back by those long-held narratives that it isnât ok to create and youâre better off doing something more âusefulâ or âproductiveâ or âprofitableâ?
Stay focused and âon brandâ…
Most branding work focuses on crafting a cohesive, comprehensive âbrand messageâ. And once youâve done this, the expertâs advice is to NEVER STRAY from this path. This is good advice. And it can also lead us down a path we find restrictive, stifling and in which we appear one- or two-dimensional instead of the multi-faceted HUMAN we are.
Mali has a natural focus to her work â it began with collecting Monster High Dolls, then she saw how others were customising them by repainting their faces, re-hairing them, customising their bodies and she was hooked. Then she decided to develop a comic story that had begun as a play theme with some friends.
While her style and work progresses â thereâs a natural evolution to it which means she naturally stays âon brandâ and focused on her âmissionâ. It simply evolves as she continues to create and learn, but itâs never stifling, never restrictive and sheâs free to explore and take it in any direction she chooses (or it chooses to go).
Where is your brand stifling you and (ALL of) who you are? Are you afraid to âgo off pisteâ for fear of diluting your brand? Is your brand doing you justice?
Donât chase an audience, let them chase you (aka do what you do because YOU want to do it)…
Thereâs a school of thought that goes âOffer what your audience wants and needs and youâll have a business for lifeâ. Thatâs good, solid advice. But thereâs also a counter stream that goes âOnly when you do what you want/what lights you up, will you have a business for lifeâ. Thatâs also good, solid advice.
So which is right? It really depends on many, many things â including your own goals, motivations, beliefs, needs and values. Neither is necessarily more right or wrong, but one will work better for you than the other.
My daughter is very much in the second camp; she focuses exclusively on what she wants to do when it comes to her characters, story development and style. While she gets super excited about followers â especially certain ones â thatâs not her goal and sheâs far more naturally focused on curating quality, meaningful connections than she is on quantity.
If I had to choose, Iâd say sheâs got the smarter approach â sheâs not a slave to the whims and changing needs of other people, and instead she stays true to herself. Thatâs a pretty powerful approach to business and life.
—
Itâs so easy to look around and see others starting their own business, making waves with their creative skills and pursuing their passions; itâs even easier to dismiss it as a impossible for yourself â all those age old narratives running loose in your head, telling you the many reasons NOT to.
The fundamental question here is this:Â
If a 10 year old can do ALL of this, from a standing start of pretty much nothing other than her self-honed talent and passion from hours spent enjoying and practising her craft, why not you?
And the answer? To borrow from Henry Ford’s well-known quote:
“Whether you think you can or you can’t, you’re right”.